Brand Identity & Visual System Design
Client:
Crafty Escapes (Independent Project)
Challenge:
Create a distinctive and scalable brand identity for a new escape-room-in-a-box product, establishing a visual language that could support packaging, digital marketing, social media, and future product development.
Responsibilities:
Led the development of the brand identity from concept through to implementation, creating the logo system, colour palette, iconography, visual assets, animated logo, and brand guidelines to ensure consistency across physical and digital touchpoints.
Crafty Escapes was developed as a new escape-room-in-a-box brand, requiring a distinctive visual identity capable of supporting both physical products and digital marketing activities. I created the brand from the ground up, developing the logo system, colour palette, iconography, typography, and supporting visual assets to establish a cohesive and recognisable identity. Alongside the static brand elements, I designed an animated logo and brand guidelines to support consistent application across packaging, social media, and promotional materials. The resulting identity combines adventure, mystery, and accessibility, creating a flexible visual system that can evolve alongside future products, campaigns, and customer touch points.
