Retail Campaign Adaptation & Motion Design
Client:
IKEA
Challenge:
Adapt a national retail campaign for a large-format digital display, ensuring key messages remained visible, engaging, and easy to understand within a busy, high-traffic customer environment.
Responsibilities:
Led the adaptation of campaign assets for a large-scale digital format, collaborating with store stakeholders to identify messaging priorities and optimise content for the customer journey. Refined visual hierarchy, pacing, and motion behaviour to improve communication effectiveness while maintaining alignment with IKEA's brand standards and campaign objectives.
This project involved transforming a static national campaign asset into an engaging motion graphic for a prominent digital display outside the Swedish Restaurant at IKEA Reading. Working closely with the Food Manager, I reviewed customer communication priorities and adapted the supplied artwork to suit a large-format retail environment. Through the use of motion, content prioritisation, and refined visual hierarchy, the final animation improved message visibility and readability from a distance while maintaining consistency with IKEA's established visual identity. Positioned along a major customer walkway, the display helped increase awareness of the campaign and support engagement with the restaurant offering.
