Video & Social Media Launch Campaign
Client:
Crafty Escapes (Independent Project)
Challenge:
Launch a new escape-room-in-a-box brand through social media, creating engaging content that would introduce the product, build awareness, and establish a consistent brand presence across digital channels.
Responsibilities:
Planned, designed, and produced the launch campaign, creating animated reels, motion graphics, carousel content, and supporting social assets. Applied the newly developed brand identity across all campaign materials while adapting content for engagement within a social-first environment.
This project focused on launching the Crafty Escapes brand through a coordinated social media campaign designed to build awareness and establish a strong visual presence ahead of product release. Drawing on the newly developed brand identity, I created a suite of animated and static content including launch reels, carousel posts, motion graphics, and promotional assets tailored for Instagram. The campaign combined storytelling, motion design, and consistent brand application to communicate the product offering in an engaging and accessible way. The project demonstrates how brand identity, content strategy, and digital creative can work together to support a cohesive brand launch across social platforms.
